Dayna Tohidi

24 April 2017

My Advice for Applying to Art and Fashion Universities

If you read my previous blog post, you will know that I recently heard back from Central Saint Martins to find out that I have been offered a place to study their BA Fashion Journalism Course! The best part is that art universities often give low-grade offers and my offer is no exception to this- it is subject to me obtaining to 2 C's grades at A level.

I honestly never thought I would actually be able to stay at Central Saint Martins for longer than an open day visit but finally, I feel like all the hard work and extra preparation in addition to the standard UCAS process has paid off. Today, I really want to talk about my university application experience to hopefully help anyone else out that aspires to study at one of the prestigious Fashion universities/colleges in the future.
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16 April 2017

Culture, Diversity and Fashion- By Imaan Chaudhry

Studying at Central Saint Martins has always been a long-term goal of mine, but one which I never thought I could fulfil. Fast forward to today and I can proudly say that this goal is soon to become my reality for the next four years of mine starting in September. Shocked beyond words, and ecstatic to say the least, I cannot wait to delve into the creative hub that CSM is and explore fashion from a completely new perspective.

As part of the application process, students were asked to submit an 800-word essay on contemporary fashion. I have already shared my piece on my blog where I talked about Brexit and its possible implications on the fashion industry but I am keen to share this piece from one of my soon-to-be classmates! Imaan and I met at the CSM's open day where we bonded over the fact that we both weren't expecting to even receive an invite for an interview at CSM (positive mentality, I know). Nevertheless, Imaan wrote a wonderful piece for his application addressing fundamental issues within the industry including the lack of cultural appreciation and representation in Fashion Shows. Enjoy...
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4 February 2017

My New Year's Resolutions and How I Intend to Stick to Them

One month in and I still haven't shared my new year's resolutions on my blog... the reason for this is because I wanted to experiment and actually see if I could stick to them by the end of January!

Stick to an exercise routine

For the past two years, exercise has featured on my New Year's resolutions list. However, somehow I seem to be very self-forgiving and have mastered the art of making excuses for why I should extend my rest day. 

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3 December 2016

What Could Brexit Mean for the Fashion Industry?

With Brexit advocates winning the majority vote on the 23rd of June 2016, it was logical for me to explore how this topical event will influence the fashion industry by incorporating my knowledge of economics and interest in politics

Brexit took an immediate effect on the value of the pound, which will undoubtedly have an impact on the manufacturing side of companies. In a recent article, the Business of Fashion cited Financial Services Firm UBS who stated that British clothing and home furnishing retailers source about three-quarters of their goods from Asia. Can you imagine the repercussions of leaving the European Union (EU) on the price of their imports? For a large proportion of companies, there is a tendency to outsource production in countries such as China, where costs are more often than not paid for in the dollar. Considering that the British pound has fallen significantly against the American currency, it would be wishful thinking to ignore that these businesses may experience a surge in their costs. What does the depreciating value of the pound mean for you? Well, your wanderlust to experience Christmas this year in the Big Apple may not be appreciated by your pocket.
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